People look for goal setting articles for different reasons.

Some just want to motivate themselves to keep going in life. Other people want to expand their horizons and learn new techniques that may help lead them to success. Some people feel that their outlook on life needs changing and they believe reading goal-setting articles will help them turn their lives around.

Goal setting articles help people because of several different factors as discussed below:

1) Impersonality –

Goal setting articles inform without being judgmental. They offer information that you can take or leave as needed.

People are often afraid to attend seminars due to the fear that they might be judged harshly by the speaker. A written article, on the other hand, subjects a person to no judgment but his or her own.

When people feel the sting of truth at a seminar, they’re more likely to blame or lash out against the speaker for the hurt they might be feeling. When people feel the same sting while reading a goal setting article, however, they’re more likely to attribute their feelings to their own realization about their lack of setting proper goals.

There is also a downside to this. While people feel compelled to listen to a motivational speaker, they can always drop an article that they’re reading and walk away from it. It takes character to feel the harshness of the truth and still keep on reading.

2) Accessibility –

When a seminar is over, there is usually no way for a person to renew the experience except by attending another seminar. This, of course, can be very inconvenient, especially since seminars are often scheduled.

When a person suffers an internal crisis and needs motivation, he or she might not be able to find a goal setting seminar right away to renew their motivation and learning.

Goal setting articles, on the other hand, can be kept for future uses. The fact that a person can turn back to old article quickly and easily, makes them attractive to people of today. After all, you can’t really contact a motivational speaker every time you have a question regarding goal setting can you?

Another plus is the fact that articles are readily available on the internet. People know about the great need for advice on goal setting and they’re willing to fulfill that need by providing a lot of goal setting articles. You can find articles in newspapers, magazines, the internet, and other forms of print media as well.

3) Economy –

People pay a lot of money to hear a motivational speaker. Granted, some can learn about the virtues of goal setting by even going to a church. However, most goal-setting seminars today charge an arm and a leg for an hour or so of pep talk.

People who want to save money can read goal-setting articles. This way, they’re able to get the message they’re looking for without having to pay a lot of cash to the speaker.

4) Objectivity –

Goal-setting articles can be studied from a neutral point of view. In a seminar, people are often overcome by the energy of their environment. People give standing ovations and feel that their lives have changed simply because of the hype caused by the cheering around them.

However, by reading, you can pick up the lessons you need to learn without getting caught up in the hype that may or may not get you moving in the right direction.